Seattle International Film Festival

Working with Injoy Studios, I developed messaging and marketing materials for one of the largest annual film festivals in North America.

Emerging from the COVID-19 pandemic, SIFF faced the unique challenge of getting patrons back in theater seats. They needed messaging that could rise to the occasion.

Brand messaging

As part of a larger rebrand, I developed new brand messaging for SIFF, including: 

  • Brand promise

  • Brand manifesto

  • Market positioning statements

In addition, I created the messaging for one of SIFF’s premier events, DocFest, which returned in 2022 for the first time since the COVID-19 pandemic.

Advertising

I developed copy for digital and print advertising materials, including digital ads, posters, and more.