Surveyor

Surveyor is a different kind of sports management agency. Focused on solo athletes in adventure sports, they take a relational approach to representation.

But what really sets Surveyor apart is that unlike most sports agencies, they represent athletes and athletes only — not the brands doing business with them. This allows Surveyor to be a full-throated advocate for their clients. They needed a brand message that got this distinctive value across.

Brand messaging

Based on a discovery call with the founder/owner of Surveyor, we identified I crafting the following messaging: 

  • Brand promise

  • Value proposition

  • Sample messages and headlines