Surveyor
Surveyor is a different kind of sports management agency. Focused on solo athletes in adventure sports, they take a relational approach to representation.
But what really sets Surveyor apart is that unlike most sports agencies, they represent athletes and athletes only — not the brands doing business with them. This allows Surveyor to be a full-throated advocate for their clients. They needed a brand message that got this distinctive value across.
Brand messaging
Based on a discovery call with the founder/owner of Surveyor, we identified I crafting the following messaging:
Brand promise
Value proposition
Sample messages and headlines