Viable is a startup nonprofit connecting survivors of abuse and human trafficking to real, sustainable jobs, so they can provide for themselves.

Viable steps in where traditional charity falls short, applying proven business solutions to lift people out of poverty, breaking the cycle of dependency. 

Brand messaging

I worked with senior Viable leaders to develop a comprehensive brand messaging guide, including:

• Mission, vision, theory of change

• Brand archetype and voice

• Market positioning

• Headlines

• CTAs

• Messaging do’s and don’ts

Content marketing

I performed a comprehensive audit of Viable’s existing content and make a series of recommendations to maximize their organic reach. 

• Audience profile

• SEO analysis with recommended changes

• Email and social media tacticsWebsite copy

Bridging the gap between theory and practice, I worked with Viable stakeholders to refine their existing content and develop new SEO-friendly content—helping to drive nearly 300% growth in web users over six months.

• Content refresh on all core pages

• Overhaul of existing articles and development of new content

Video

When Viable had the rare opportunity to interview one of their clients on-camera, I helped the organization’s leadership plan the video shoot and transform the raw footage into a compelling short story.