WeClean

WeClean was a home cleaning business operating in six communities with a commitment to paying its cleaners a living wage and donating 1% of its earnings to local charities.

Working primarily with their Chief Marketing Officer and Creative Director, I helped refine WeClean’s brand message and website content as they prepared for series A funding.

Brand messaging

I helped WeClean revise and expand their brand messaging guide, including:

  • Brand archetype and voice

  • Market positioning statements

  • Headlines

Website content

Working with closely we the leadership team, I overhauled WeClean’s core pages to align with their updated brand messaging.

Email marketing

I developed an automated welcome series designed to introduce WeClean to first-time customers and persuade them to book their next cleaning.